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European Mountain bike survey 2023

In recent years, the number of mountain bikers in Europe has increased steadily. Great offers have been created or are currently being planned in many countries. Bike tours are therefore becoming more and more attractive.

To ensure the best possible development for mountain bikers at home and on holidays, this study has been launched all over Europe! It is the biggest ever in Europe and your opinion is crucial for both better MTB development and trail access advocacy.

Thank you for investing about 8-15 minutes of your time and being part of this important project.

Participating, you qualify for a 50 % discount on your next Stoneman Bike Tour Adventure starter pass! We will also raffle attractive bike-related prizes amongst all participants, such as helmets and bike backpacks.

Thank you!
The IMBA Europe and Mountain Bike Tourism Forum Teams


If you have any questions or comments about the study, please contact us by email at


Privacy policy

Status: April 2022

Please note our privacy policy for the use of all websites for which the Mountainbike Tourismusforum Deutschland e. V. is responsible.
You are welcome to use our website without providing any personal data. For certain services, the processing of your personal data may be necessary. As a rule, there is a legal basis for this. If this is not the case, we will obtain your consent separately.
With this data protection declaration, we inform you about the type, scope and purpose of the collection and use of personal data. Personal data includes, for example, your name, address, e-mail address and date of birth. It is therefore all the data that can be assigned to a specific or identifiable person ("data subject").

1. Who collects, processes and uses your data?
The data controller is Mountainbike Tourismusforum Deutschland e. V., Jahnallee 59, 04109 Leipzig. You can contact us by post at the address given or by phone +49 341 64068690 and e-mail:, for concerns about data protection.

2. What data is collected, processed and used?
a) When visiting the website
When you visit our website, the browser used on your end device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatic deletion:
- Name of the retrieved file
- Date and time of the retrieval
- amount of data transferred
- Message as to whether the retrieval was successful
- description of the type of web browser used
- operating system used
- the previously visited page
- provider
- your IP address
The above data is processed by us for the following purposes:
- Ensuring a smooth connection setup of the website,
- Ensuring a comfortable use of our website,
- evaluating system security and stability, and
- for other administrative purposes.
The legal basis for this data processing is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest follows from the data collection purposes listed above. In no case do we use the collected data for the purpose of identifying individual users or drawing conclusions about your person. The data will not be merged with other data sources.
In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations of this under points 4 and 5 of this data protection declaration.

b) When registering for our newsletter
If we offer a newsletter on our website and you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO, we will use your e-mail address to send you our newsletter on a regular basis. For the receipt of the newsletter, personal contact data (e-mail address, name and interests as well as further optional information about organisation, position, industry) will be stored and processed.
You can unsubscribe at any time, e.g. via a link at the end of each newsletter. Alternatively, you are welcome to send us your unsubscribe request by e-mail at any time or inform us of your wish via the other contact channels mentioned under No. 1 above.
Personal data that is not subject to retention obligations under tax or commercial law will be deleted immediately after the purpose ceases to apply - unless you have expressly consented to the further use of your data.

c) If you contact us personally
If you contact us of your own accord, the personal data you voluntarily provide (e.g. name, e-mail address) will be collected and transmitted to us. This is the case, for example, when you use a contact form on our website or send us an e-mail. When using the contact form, it is necessary to provide a valid e-mail address so that we know who the enquiry is from and so that we can answer it. Further information can be provided voluntarily.
Your personal data will only be used for contact or for the purpose for which you have provided us with this data, e.g. for processing your enquiries, technical administration of the website and customer administration.
Insofar as this involves information on communication channels (e.g. e-mail address, telephone number), you consent to us contacting you via this communication channel, if necessary, in order to respond to your request.
Data processing for the purpose of contacting us is carried out in accordance with Art. 6 Para. 1 lit. a DSGVO on the basis of your voluntarily given consent.
The personal data collected by us for the use of the contact form will be automatically deleted after completion of your request.

d) For events
We are the organiser or co-organiser of various events. For the purpose of organising such events, personal data (name, organisation, address, e-mail address, telephone number) is requested and stored and processed in accordance with point c). Only those data are collected that are necessary for the requested service and in case follow-up questions arise (legal basis: Art. 6 para. 1 lit. a) DSGVO). It is your free decision whether you enter and send this data.
The personal data will not be passed on to third parties without authorisation, but will be stored and processed confidentially for internal use for the purpose of organising and processing events. Personal data that is not subject to retention obligations under tax law or commercial law will be deleted immediately after the purpose ceases to apply - unless you have expressly consented to the further use of your data.

When you book our services and events, additional personal data is collected, processed and used to the extent that this is required for order processing and the use of the services by you or if you have provided the information voluntarily in accordance with Art. 6 Para. 1 lit. a) DSGVO. This includes (professional) contact and organisational data, bank data (IBAN, BIC, credit card number), booking requests, contract data and, if applicable, sensitive personal data (health data). Payment is possible by purchase on account (bank transfer) or PayPal.
Once the contract has been fully processed, your data will be blocked for further use and deleted after expiry of the tax and commercial regulations - unless you have expressly consented to the further use of your data.

In the course of our events, recordings and recordings (media accompaniment) are made. Name details, photo, audio, video and/or text recordings are processed, made available to participants and stored. Names may also be seen, heard and/or chat messages read in digital formats. In this case, participants are free to change the settings on their own device (change name, turn off video and audio) to counteract this.
Recordings for which consent has been given in accordance with Art. 6 Para. 1 lit. a) DSGVO may be distributed and published by the organiser without any claim to remuneration. The recordings will be used primarily for event documentation and reporting (incl. social media) and may be published in excerpts. We would like to point out that recordings can be accessed worldwide when published on the internet or in social networks. Further use and/or alteration by third parties cannot be ruled out.
You can object to the publication at any time (also subsequently). Please use the above contact details for your objection. Stored recordings in which you are recognisable and which essentially show you (in picture or sound) will then - as far as technically possible - be deleted immediately.

e) When conducting a survey
Participation in the survey is voluntary, as is answering individual questions. All information will be treated confidentially.
When answering the questions in our survey, no personal data will be collected that goes beyond the information you have provided yourself. Insofar as the choice or formulation of the answers makes it possible to draw conclusions about the person of the participant, the data processing is carried out to protect our legitimate interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. The survey serves the respective research project. This constitutes legitimate interests within the meaning of the aforementioned provision.
At the end of the survey, you can voluntarily provide your email address. Your email address will not be merged with the survey data and will be stored separately from your answers. The processing of your e-mail address is based on Art. 6 para. 1 p. 1 lit. f DSGVO.
We store the questions and answers of the survey. In addition, the results are evaluated and analysed by employees of the Mountainbike Tourismusforum Deutschland e. V..
Your answers will be anonymised or deleted as soon as we have completed the project. Unless there are reasons that justify longer storage (for example, if you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO).
The documentation and possible publication of the survey results will only take place in anonymised form,without naming you by name and without providing any information that could be used to identify you.

3. In which cases do we pass on data?
We only pass on your personal data to third parties if:
- you have given your express consent in accordance with Art. 6 Para.1 lit.a DSGVO,
- this is legally permissible and required in accordance with Art. 6 Para.1 lit.b DSGVO for the processing of contractual relationships (e.g. by external service providers or partner companies) with you,
- the disclosure is necessary according to Art. 6 para. 1 lit. f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data as well as
- in the case where there is a legal obligation for the transfer in accordance with Art. 6 Para.1 lit.c DSGVO. Otherwise, your personal data will not be transferred to third parties.

4. What do we use cookies for?
Depending on the scope of functions, we use so-called cookies in some areas of our website. Through such file elements, your computer can be identified as a technical unit during your visit to this website, in order to make it easier for you to use our offer - also during repeat visits.
However, you usually have the option of setting your internet browser to inform you of the occurrence of cookies, so that you can allow or exclude them, or delete existing cookies.
Please use the help function of your internet browser to obtain information on how to change these settings. We would like to point out that individual functions of our website may not work if you have deactivated the use of cookies.
Cookies do not allow a server to read private data from your computer or the data stored by another server. They do not cause any damage to your computer and do not contain viruses.
We base the use of cookies on Art. 6 para. 1 lit.f DSGVO: The processing is carried out to improve the functioning of our website. It is therefore necessary for the protection of our legitimate interests.

5. What tools do we use to analyse website visits?
To analyse the usage behaviour of our website, we use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We base the use of the aforementioned analysis tool on Art. 6 (1) f) DSGVO to protect our legitimate interests.
Google Analytics also uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link (
We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" to ensure anonymised collection of IP addresses (so-called IP masking).
In addition, you can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will then be set, which prevents the further collection of your data when visiting this website.
This procedure is particularly recommended when accessing our site via mobile devices.
For more information on terms of use and data protection, please visit or
Deactivate Google Analytics

6. social plug-ins
We use social plug-ins of the social network Facebook on our website on the basis of Art. 6 (1) lit. f DSGVO. The underlying promotional purpose is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for data protection-compliant operation is to be ensured by their respective providers. We integrate these plugins using the so-called two-click method in order to protect visitors to our website as best as possible.
Social media plugins from Facebook are used on our website to make their use more personal. We use the "LIKE" or "SHARE" button for this purpose. This is an offer from Facebook.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website.
By integrating the plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.
Facebook may use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy (

7. What rights do you have and how do you assert them?
You are entitled to the following data subject rights free of charge:

a. Right to information
You have the right to request confirmation from us as to whether personal data relating to you is being processed.

b. Right to rectification/deletion/restriction of processing
You also have the right to request us to
- Inaccurate personal data relating to you be corrected without delay (right to rectification);
- personal data relating to you be erased without delay (right to erasure); and
- the processing be restricted (right to restriction of processing).

c. Right to data portability
You have the right to receive personal data relating to you that you have provided to us in a structured, commonly used and machine-readable format and to transfer this data to another controller.

d. Right of withdrawal
You have the right to withdraw your consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

e. Right of objection
If the processing of personal data concerning you is necessary for the performance of a task carried out in the public interest (Art. 6(1)(e) DSGVO) or for the protection of our legitimate interests (Art. 6(1)(f) DSGVO), you have the right to object.

f. Right of appeal
If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to other legal remedies.